What is NEXT! in marketing?
Marketing is evolving at a rapid pace, aided by technological adoption.
This year, at SMARTIES NEXT! CONFERENCE DUBAI , we will once again learn about the future of marketing as well as celebrate and reward MENA's most effective modern marketing.
Join us at SMARTIES NEXT! CONFERENCE DUBAI to hear about what is NEXT in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.
09.00 - 10.00 Registration
10.00 - 10.10 Welcome Remarks
10.10 - 10.30 NEXT! Navigating the Data Paradox
10.30 - 11.10 NEXT! The Eruption of the Middle East. Where are we NOW?
11.10 - 11.30 NEXT! 20 AI tools in 20 minutes
11.30 - 11.50 Coffee Break
11.50 - 12.10 NEXT! Measuring the ROI of AI on Optimization and Personalization
12.10 - 12.40 NEXT! In Data Analytics
12.40 - 13.00 NEXT! The Value of Storytelling
13.00 - 13.20 NEXT! Living with Machines
13.20 - 14.10 Lunch
14.10 - 14.30 NEXT! The pros, The cons and the AI
14.30 - 14.50 NEXT! Maximising Data in Influencer Collaborations
14.50 - 15.25 NEXT! Supercharging AI to transform your marketing. What does the FUTURE hold?
15.25 - 15.35 Coffee Break
15.35 - 15.55 NEXT! AI and Data in Agencies - The Impact on Talent, Processes and Services
15.55 - 16.25 NEXT! Vital Generative AI and Analytical Skills All Marketers Need to Adopt
16.25 - 16.30 Closing Remarks
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]