Agenda | MMA
Visit the MMA COVID-19
Marketer Support Hub

MMA Impact Journey Brasil 2020

Wednesday, September 9, 2020

9.30 – 9.45

Warm up

9.45 – 10.00

Abertura e boas vindas / Opening Remarks

10.00 – 10.30

Da favela para o mundo / From the slum to the world

Founder of NGO Gerando Falcões
Gerando Falcões

10.30 – 11.00

Como os dados e a tecnologia ajudaram a Seara a fazer parte da vida de mais brasileiros / How data & technology have helped Seara to become part of more Brazilian families

Chief Operating Officer
WMcCann
Chief Marketing Officer
Seara
In Partnership With:

11.00 – 11.25

Reinventando os lançamentos de produto / Reinventing product launches

CMO Brasil
L'Oreal Brasil

11.25 – 12.00

Como ser mais resiliente e usufruir de tendências para conquistar o futuro / Afterward: How to be more resilient and use trends to use the future

Country Director
United Airlines
Award-Winning Keynote Speaker, Author & Professor
Rohit Bhargava
In Partnership With:

12.00 – 12.05

DRINK SURPRESA / SURPRISE DRINK

Absolut ambassador and Mixologist
In Partnership With:

12.05 – 12.10

Encerramento e sorteio / Closing remarks and draw

12.10

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA09 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Tuesday, September 15, 2020

9.15 – 9.30

Warm Up

Músico
@jrdelcampo

9.30 – 9.40

Abertura e boas vindas / Opening remarks

9.40 – 10.05

E ai, qual é o futuro do marketing? / So, what's the future of marketing?

VP Marketing
AMBEV

10.05 – 10.30

Diversidade e Inclusão: como isso pode aumentar a vantagem competitiva do negócio / Diversity & Inclusion: how this can deliver a competitive advantage for the business

Global Diversity & Inclusion Leader
BRF
In Partnership With:

10.30 – 10.50

Inovação é de casa /Innovation is part of the house

Director of Marketing and Special Digital Projects
Rede Globo
Marketing and Multichannel Communication Director
Via Varejo
In Partnership With:

10.50 – 11.15

Tendências de consumo pós Covid-19 / Post Covid-19 trends

Country Manager
Adsmovil
CMO
Domino's Pizza Brasil
Global Brand and Marketing Executive Director
Motorola
Marketing Director Brazil
Nivea
Head of Consumer Experience
Pernod Ricard

11.15 – 11.40

Micro Recompensas e Mobile Engagement: Impactando positivamente a percepção das marcas / Micro rewards & Mobile engagement: positively impacting brand awareness

Sales & Partnerships Director
Syniverse
Marketing Director
Minutrade
In Partnership With:

11.45 – 12.10

Waze + McDonald's: transformando a experiência do consumidor através da inovação / Waze + McDonald's: transforming customer experience through innovation

Country Manager Brasil
Waze
CMO
McDonald's
Media Director
DPZ&T
In Partnership With:

12.10 – 12.15

DRINK SURPRESA / SURPRISE DRINK

Ballantine’s ambassador
In Partnership With:

12.15 – 12.20

Encerramento e sorteio / Closing Remarks and draw

12.20

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA15 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Wednesday, September 23, 2020

9.15 – 9.30

Warm Up

9.30 – 9.40

Abertura e boas vindas / Opening remarks

9.40 – 10.00

Transparência e lealdade: acelerando o futuro do mercado de chocolates / Transparency & loyalty: speeding up the chocolate industry

CEO
Grupo CRM (Kopenhagen, Brasil Cacau, Kop Koffee)

10.00 – 10.15

Case Pré pago São Paulo: como a TIM reativou micro pontos de venda físicos durante a quarentena / Case study - São Paulo Prepaid: how TIM reactivated micro points of sale during quarantine

CGO Latam
Logan
Commercial Director
TIM
Country Manager
Myntelligence
In Partnership With:

10.15 – 10.30

Connected commerce e o novo consumo / Connected commerce and the new consumption

Marketing Transformation Director Brazil
Johnson & Johnson

10.30 – 10.50

DATA BEATS OPINION - como TODDY utilizou IA para acrescentar valor à criatividade / DATA BEATS OPINION - how Toddy used AI to add value to creativity

Head of Latam
Vidmob
Sr Marketing Manager
Pepsico
In Partnership With:

10.50 – 11.10

O futuro da indústria de autos e o carro como serviço / The future of auto industry & the car as a service

Marketing Director Mercosul
GM

11.10 – 11.30

A mais nova Flagship de Havaianas é .com / The most recent Havaianas' flagship store is .com

CMO
Alpargatas

11.30 – 11.45

Como a Ahazou atingiu um crescimento de 15% ao mês otimizando a jornada do usuário / How Ahazou achieved a 15% growth per month optimizing the user's journey

Marketing Director Southeast Asia
CLEVERTAP
Founder & CEO
Ahazou
In Partnership With:

11.45 – 11.50

Encerramento e sorteio / Final remarks and draw

11.50 – 14.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA23 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

14.15 – 14.30

Warm Up

14.30 – 14.40

Abertura e boas vindas / Opening remarks

14.40 – 15.40

ConectadXs: Gênero, Empoderamento Feminino, Diversidade Racial & Inclusão

VP of Marketing Brasil
PepsiCo Foods Brasil
Journalist, Creativity, Content consultant & DORITOS brand consultant
Head of Twitter Next Brasil
Twitter
Accessibility and Operations Coordinator
Rock in Rio
Stylist, Journalist & Founder
Free Free

15.40 – 16.00

#meupaipresente / #mypresentfather

Media, Content & Communication VP
Natura&Co

16.00 – 16.20

Novos hábitos, novos consumidores, milhões de possibilidades / New habits, new consumers, millions of possibilities

Market Intelligence Director
Rede Globo
Commercial Director
Rede Globo
Media, Content & Communication VP
Natura&Co
In Partnership With:

16:20 – 16:45

A felicidade é para todXs / Happiness is for everyone

Motivational Speaker

16.45 – 17.05

Case study Polenghi: UmDois - a nova relação entre cliente e agência / Estudo de caso Polenghi: UmDois - the new client-agency relationship

Partner and CEO
Agência Ginga
Marketing Director
Polenghi
Speaker, Co-Founder and Editor
Meio

17.05 – 17.10

DRINK SURPRESA / SURPRISE DRINK

Beefeater ambassador
In Partnership With:

17.10 – 17.15

Encerramento / Final remarks

17.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA23 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Thursday, September 24, 2020

9.15 – 9.30

Warm Up

9.30 – 9.40

Abertura e boas vindas / Opening remarks

9.40 – 10.00

A Transformação por detrás do Sonho Grande da XP / The transformation behing XP big dream

CMO
XP Inc.

10.00 – 10.20

Growth Marketing - ROI X Lucro / Growth Marketing - ROI X Profit

Head of Martech, Media and Analytics
Itaú

10.20 – 10.45

Por que a Unilever colocou diversidade no centro de tudo o que faz / Why Unilever put diversity in the center of everything

Chief Diversity & Inclusion Officer
Unilever

10.45 – 11.05

2025: mundo novo / 2025: the new world

Founder & CEO
Hack The Future

11.05 – 11.25

Gaming: play for the next level / Gaming: jogando para a próxima fase

Assistant Editor
Meio & Mensagem
Director of Esports & Community Engagement LATAM
Ubisoft
Director of Esports
Riot Games Brazil

11.25 – 11.40

Os desafios das datas sazonais de varejo em 2020 / Challenges of retail seasonal dates in 2020

Retail Lead
Waze
Director of Marketing
Carrefour
In Partnership With:

11.40 – 12.05

12 Lições para melhorar suas apresentações virtuais e trabalho remoto / 12 Lessons for improving your virtual presentations and remote work

Award-Winning Keynote Speaker, Author & Professor
Rohit Bhargava

12.05 – 12.10

DRINK SURPRESA / SURPRISE DRINK

Chivas ambassador
In Partnership With:

12.10 – 12.15

Encerramento / Final remarks

12.15 – 14.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA30 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

14.15 – 14.30

Warm Up

14.30 – 14.40

Abertura e boas vindas / Opening remarks

14.40 – 15.00

Mercado imobiliário: na contramão da pandemia / Real state industry: against the pandemic

Operations Director
Setin Incorporadora

15.00 – 15.15

O Futuro do Trabalho / The Future of Work

CEO Brazil
Regus & Spaces

15.15 – 15.30

Mídia Programática com DCO - Criativo Dinâmico / Programmatic media with DCO - Dynamic Creative

Senior Client Partner
Sizmek Brasil
Founder
The Heart Comunicação
COO
IMC International Meal Company
In Partnership With:

15.30 – 15.50

Novas competências do marketing: como CEOs estão transformando suas marcas, equipes e impactando negócios / New marketing competencies: how CEOs are transforming their brands, teams and impacting businesses

Founder & CEO
Avellar

15.50 – 16.15

Redesenhando estratégias em tempos incertos / Redefining strategies in uncertain times

Co-founder and CEO
Experience Club
CEO
Pagseguro Pagbank
CEO
Elemidia

16.15 – 16.30

Pernod Ricard Brasil desenvolve negócio a partir de estratégia integrada de dados / Pernod Ricard Brasil develops business through data strategy

Media Manager
Pernod Ricard

16.30 – 16.45

Case Vanish: targetizando cores, suor e manchas através da tecnologia O+O / Case study Vanish: targeting colours, sweat and stains through technology

CGO Latam
Logan
Channels and Engagement VP
BETC
Head of Media, Digital Transformation and Consumer Insights
Reckitt Benckiser
In Partnership With:

16.45 – 17.05

Campo de interação: a nova maneira revolucionária de gerar valor compartilhado para empresas, clientes e sociedade / The Interaction Field: The Revolutionary New Way To Create Shared Value For Businesses, Customers, And Society

Founder & CEO
Vivaldi Group

17.05 – 17.10

DRINK SURPRESA / SURPRISE DRINK

In Partnership With:

17.10 – 17.15

Encerramento / Final remarks

17.15

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA30 PELO DELIVERY ATÉ MEIA-NOITE