MMA's Role in AI Data Transformation
Technology and Sustainability
While technology, and especially artificial intelligence, brings significant contributions to sustainability, it also poses great risks. Finding the balance can help save the world.
Opportunities and Risks
Dr. Cansu Canca, a leading global voice in AI ethics and founder of the AI Ethics Lab, will explore the transformative journey from predictive models to generative AI. As a Mozilla Rise25 Honoree and advisor to the United Nations, Dr. Canca brings a unique perspective to the challenges and opportunities that generative AI presents across industries.
This keynote will reveal how generative AI is reshaping the way organizations operate, offering new possibilities while also introducing critical ethical questions. From tackling misinformation and bias to addressing accountability gaps, Dr. Canca will share strategies to harness this technology responsibly and effectively.
Gain actionable insights and a fresh perspective on how generative AI can drive innovation and growth while maintaining trust and integrity. Don’t miss this opportunity to hear from one of the most influential figures in the future of AI ethics.
Data Driven Agile Testing and Hyper Personalization
Driving Loyalty Through Data and AI
Marketing Planning in An Uncertain Future
In an era defined by constant political, economic, and technological shifts, traditional forecasting methods are no longer enough. Maren Seitz, Senior Director and Head of DACH at Analytic Partners, will share groundbreaking approaches to navigating uncertainty with agility and precision.
Maren, a leader in data-driven marketing solutions, will guide you through the art of scenario planning, demonstrating how some of the world’s most successful brands stay ahead by using data and analytics at their core. Learn how to transform your marketing strategies to not just survive today but thrive in tomorrow’s unpredictable landscape.
This session offers practical insights, real-world examples, and actionable tools to empower your marketing team to embrace uncertainty with confidence and turn it into a competitive advantage. Join Maren to discover how to future-proof your marketing strategy.
Artificial Intelligence is transforming marketing by unlocking profound insights into consumer behavior. Through AI-driven behavioral analytics, businesses can now understand customer actions and preferences like never before. This session explores how AI shapes personalized marketing strategies that drive engagement and growth. Embracing AI is essential for staying ahead in today's dynamic marketing landscape.
Winning Strategies for Brands Across Different Verticals
In this panel, we will explore how in-game advertising fits into brands' broader marketing strategies, particularly within the mobile gaming ecosystem. We will dive into the key questions surrounding the effectiveness of in-game ads, mobile gamers' shopping behaviors, and how brands are using data to optimize their campaigns.
In this session, Burak Can, CEO of Karnaval Media Group, will introduce the groundbreaking Voice2Be concept, a transformative approach that redefines the role of digital audio in marketing. Burak will explore how brands can leverage the power of audio to create impactful and innovative strategies within both B2B and B2C ecosystems. By examining the evolution of audio marketing in the digital age and sharing success stories of interactive and personalized campaigns, this session will provide valuable insights into how digital audio can revolutionize marketing strategies and strengthen audience connections. Join this discussion to uncover new opportunities in the rapidly growing field of digital audio marketing.
AI-Driven E-Commerce Evolution
Made in Türkiye, Loved by The World
How Yandex’s Technologies Drive Success in the Digital Economy
Yandex's latest innovations in AI, analytics, and automation assist businesses in accomplishing their strategic objectives.
Adopting Amazon's Customer-Obsessed Mindset
Discover how Amazon Türkiye transformed its Prime Day sales event with their innovative 'Deal Hunters' concept. Join Amazon Türkiye Communications Director Hande Orhan and partners as they reveal how customer obsession fueled their game-changing multi-platform campaign, uniting all stakeholders to create a record-breaking deal event! Learn how to drive exceptional results inspired by Amazon's customer-first approach in this can't miss session.
The Fusion of Data and Video Advertising
The accuracy of media measurement and the adoption of sustainable advertising practices are critical for shaping the future of the industry. REPID (Advertising and Marketing Communication Association), a driving force in establishing standards and guiding transformation within Türkiye’s advertising ecosystem, focuses on advancing media measurement standards and promoting environmentally responsible advertising models.
Moderated by Ahmet Pura, Chairman of REPID and Active Chair Emeritus of MMA Türkiye, this panel brings together prominent experts in the field: Erdem Tolon, Deputy General Manager at Kantar Media and MMA Türkiye Executive Board Member, and Ekin İlyasoğlu, Country Manager at Integral Ad Science and a specialist in media measurement and analysis.
This dynamic session will explore innovative technologies, new methods for measuring advertising effectiveness, and the impact of sustainable approaches in the industry. Attendees will gain valuable insights on transparency in measurement and environmentally conscious advertising strategies from some of the industry’s most respected voices.
Reddit is where leaned-in users find answers, share passions, and have truly authentic conversations. Conversations that create rich worlds of contextual relevance where advertisers can find their people in the right place, at the right time, and in the right context. This session will invite folks to find their own paths on Reddit, through our rich conversations and contextual landscapes, and how brands can meaningfully intersect along the way.
Join Henrik Ihlo, Marketing Solutions DACH Director at LinkedIn, for an engaging fireside chat with Doç. Dr. Dicle Yurdakul, AU Inova Lab Director and renowned expert in neuromarketing and sustainability. Together, they will explore the profound ways artificial intelligence is reshaping the workforce and redefining how businesses operate.
In this interactive session, Henrik will share insights from LinkedIn’s global perspective on the transformative impact of AI on talent management, organizational strategy, and future skills. From enabling smarter recruitment processes to fostering a more inclusive and dynamic work environment, this conversation will highlight actionable strategies to prepare for the AI-driven future.
Discover how AI is not just a tool for efficiency but a force for innovation and adaptability in the workplace. Don’t miss this unique opportunity to gain practical knowledge and thought-provoking insights from two leaders at the forefront of AI and organizational transformation.
In an era where data is at the heart of decision-making, understanding how to measure and interpret it effectively is crucial for marketing success. This session explores the evolving landscape of data measurement, highlighting how it can be transformed into actionable insights that drive growth and innovation.
With perspectives from industry leaders across venture capital, consumer goods, and media, the session will address practical strategies to harness data for creating impactful campaigns and long-term competitive advantage. This panel promises to provide actionable takeaways on leveraging data to not only understand the present but to also predict and shape the future of marketing.
Türkiye’de, küresel standartlara uygun “Sorumlu Reklamcılık Ekosistemi”ni oluşturmak, büyümenin sağlıklı ve organize şekilde sürdürülmesini sağlamak amacıyla kurulan REPİD, Yönetim Kurulu Toplantısı’nı 12 Aralık 2024 tarihinde gerçekleştirecek.
Reklam ve Pazarlama İletişimi Derneği (REPİD), kapsayıcı, eşitlikçi ve çeşitliliği destekleyen uygulamaları teşvik etmenin yanı sıra ölçüm ve araştırma metotlarına ait standartların belirlenmesini sağlamak, veri üreterek ulusal ve uluslararası arenada bilgi paylaşımını kolaylaştırmak, sektördeki kurumları güçlendirmek gibi önemli sorumluluklar üstleniyor.
Reklamverenler Derneği (RVD), Reklamcılar Derneği (RD), İnteraktif Reklamcılık Derneği (IAB), Mobil Mecralar Araştırma Pazarlama ve Reklamcılık Derneği (MMA), İletişim Danışmanlığı Şirketleri Derneği (İDA), Açıkhava Reklamcılar Vakfı (ARVAK), Ulusal Radyo Yayıncıları Derneği (URYAD), üye şirket ve ajansların temsilcilerinin de atılımıyla kurulan REPİD'in Yönetim Kurulu Toplantısı, Yönetim Kurulu Başkanı Ahmet Pura başkanlığında toplanacak.
Join us for an exclusive evening of high-level networking at MMA TÜRKİYE’s PRE-SMARTIES PARTY, an invitation-only gathering on 12 December 2024 at Gabbro | Swissôtel The Bosphorus. This is where our industry’s most influential minds—SMARTIES AWARDS jurors, MMA TÜRKİYE board members, our esteemed partners and SMARTIES NEXT! CONFERENCE speakers—come together for an intimate prelude event to our SMARTIES NEXT! CONFERENCE and the SMARTIES TÜRKİYE AWARDS Gala Ceremony.
Expect an evening of exclusive conversations, drinks, and effortless networking with C-level executives who are shaping the future. Made possible with KARNAVAL as our V2B Partner, this is your chance to connect, collaborate, and celebrate in the heart of Istanbul’s most iconic setting—it’s the event to set the stage for what’s next.
We are very excited to extend a formal invitation to an exclusive breakfast briefing hosted by Greg Stuart, CEO of MMA Global. This event will bring together chief marketing officers and senior decision-makers from leading brands in Turkey to uncover the transformative power of artificial intelligence (AI) in marketing and tap the challenges CMOs and CEOs worldwide face today.
As AI redefines the marketing landscape, this is a unique opportunity to learn from one of the most visionary leaders and exchange ideas on how AI can revolutionize consumer engagement, campaign personalization, and marketing effectiveness.
Agenda:
09:30 – 10:00 | Registration and Networking Breakfast
Enjoy a curated breakfast while connecting with senior executives and CMOs.
10:00 – 10:10 | Welcome Remarks by Didem Namver, MMA Türkiye Chair and Melis Ertem, CEO, MMA MEA & TÜRKİYE
A brief introduction highlighting the event’s focus.
10:10 – 10:40 | Keynote by Greg Stuart, CEO, MMA GLOBAL
Greg Stuart will present MMA Global’s AI-driven marketing approach, explaining how brands can leverage AI for better ROI and enhanced consumer experiences.
10:40– 11:00 | Open Discussion: Deep Dive into AI & Data
An interactive discussion where participants share insights and experiences regarding AI in marketing.
11:00 – 11:15 | Closing Remarks
A summary of key takeaways and next steps for applying AI in future marketing strategies.
Mine Guven
MMA Global
E: [email protected]
