Maren has over 15 years of experience in data-based marketing consulting – with a strong focus on marketing effectiveness. After ten years in Sydney, Australia, where she worked for leading strategy boutiques as well as renowned global research agencies, Maren returned to Europe in 2017 to join Kantar. There she headed up a team of global touchpoint strategy experts, before taking on the role of building up the German media business. At Analytic Partners, named a leader in marketing measurement and optimization by Forrester, she is leading the DACH region and responsible for the expansion of the brand and customer business.