MOBILE MARKETING ASSOCIATION WEBINAR TO FOCUS ON MOBILE ADVERTISING IN THE AUTOMOTIVE INDUSTRY WITH FORD AND MICROSOFT
established to lead the growth of mobile marketing, is hosting a webinar that focuses on how automobile companies can incorporate mobile into their overall marketing strategy. Sponsored by Microsoft, the MMA Webinar will delve into successful mobile marketing campaigns in the automotive industry, and will include insights from automobile manufacturer, Ford.
What: The MMA webinar will focus on how automotive companies can benefit from mobile by developing and executing on a properly crafted mobile advertising strategy. Attendees will hear about mobile ad trends, social media engagement over the mobile device and best practices for automobile companies.
- Michael Becker, Managing Director, North America, MMA
- Jonathan Tom, Group Manager of Global Trade Marketing, Microsoft Advertising
- Brian Mcclary, Social & Emerging Media Specialist, Ford, Lincoln
In addition to hearing the speakers, all attendees will be provided the opportunity to download a copy of “The Automotive Industry’s Guide to Mobile Advertising” whitepaper immediately following conclusion of the webinar.
When: May 23, 2011
2:00 p.m. to 3:00 p.m. ET
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association
(MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com
# # #
FOR MORE INFORMATION: