Academic Team & Partners | MMA
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Academic Partners

Lead Researcher:

Academic Team:

The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business


PetSmart Distinguished Chair in Marketing
Kelley School of Business, Indiana University

Industry Consultants:

MarCaps LLC


Founder & CEO, IDACITY
Former VP Digital Assets, Licensing & Retail, Coca-Cola Global

Media Partner

Marketing Partner

Founding Partner

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