The pandemic forced many brands to relook at their brand plans for the year ahead. For Vodafone this was no different, in fact like most, the entire 12-month calendar was no longer relevant and some might argue even appropriate. This step back to re-evaluate the purpose of the brand not only in the lives of customers, but specifically in the moment of the pandemic, gave Vodafone the laser focus it needed to turn its business into the brand driver, and business driver it needed.
The MMA partnered with EY to survey over 100+ senior marketing leaders across major industries to assess the maturity of consumer data in organizations. Our study covered more than 20 variables of data maturity that represent some of the most important decision areas for marketers when it comes to formulating their data strategies. This session will demonstrate a simple tool you can use to benchmark your own data maturity.
Privacy is a cornerstone of a free and open internet. It is no longer a ‘nice to have’ – for customers, it’s essential. 68% of Europeans feel skeptical about the way companies use their data in marketing, and something clearly needs to change. This keynote will outline where digital advertising stands today from Google Ads' perspective, as well as our approach to privacy-safe advertising in a post third-party cookies world. We will share key insights from two new landmark reports about ads and privacy, and what brands should be focusing on to future-proof their business.
Consumers don’t think about channels, they care about experience. Brands today have a complicated task ensuring that they deliver personalised and contextual experiences across multiple environments. Join Gaston Rendelstein, Head of Marketing for AppsFlyer’s CX & deep linking suite, to look at practical use cases that brands need to build for.
This panel session is a whirlwind tour as our four marketers share their insights and experiences on creativity.
It will cover an eclectic mix of themes, including:
With the explosion of connected devices that is happening around us are we as Marketers set up to take full advantage of all the opportunities that this hyperconnected world will bring? Or will we all get bogged down in the complexities? From how to ensure Privacy continues to be protected to taking advantage of the continuous connectivity of 5G Huawei will show you how we see the future of Mobile Marketing in a hyperconnected world.
The pandemic has accelerated the shift to eCommerce for many businesses & with it the bar for omnichannel excellence has been raised with transactions increasingly taking place away from the traditional storefront. Yet at the same time people expect hyper convenience: fast & flexible delivery options, ease of transacting with mobile wallets, buy now pay later services and an efficient yet sustainable return process…reconciling inventory, fulfilment, marketing and attribution has never been more complex. Join Anita Caras, Director of Insights at Yahoo as she delves into the myriad of Yahoo’s first party data signals & proprietary data to discuss the Future Of Retail.
This keynote will answer these four questions:
This keynote will deliver these fur take-aways:
The proliferation of new channels, platforms and technologies has significantly changed the environment in which marketers operate. Over the last few years, MMA’s Marketing Organization Structure Think Tank (MOSTT) has set out to rethink the world of the modern marketing organization; seeking to identify best practices and trends that will help marketers accelerate performance and business growth through building marketing capabilities and organizational design.
Here's the context - COVID was a simply different life changing opportunity different in size but not in type – it happened to everyone at once. Pivoting at times of change to target new consumers to repeat purchase; activity proven to be successful in retaining consumers. Challenge to principle of how brands grow – is the leaky bucket, just the consequence of lack or very broad or no real targeting in the last 50 years? New channels, consumer behaviour, new technology – leads to new approaches and potentially a rethink of growth.
Three key takeaways from the session will be:
Cindy Grospitch
VP Global Event Partnerships
MMA Global
M: 860 519 8248
E: [email protected]
