Agenda | MMA Global

Agenda

Thursday, October 22, 2015

9:15 AM – 9:45 AM

Registration and coffee/ Registro y café

9:45 AM – 10:00 AM

Opening and welcome/ Apertura y bienvenida

10:00 AM – 10:45 AM

SMoX Study (Cross Marketing Effectiveness)/ Estudio SMOX (Eficiencia de Cross Marketing)

SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets. 


Estudio SMOX (Eficiencia de Cross Marketing) Ofrece a los brand marketers, por primera vez , la evidencia empírica de lo que debería ser la asignación de Mobile... la cual es de dos dígitos! No sólo de sus presupuestos digitales , sino a partir de sus presupuesto de marketing TOTAL.

SVP – Head of Industry Research
MMA

10:45 AM – 11:15 AM

Maker – “El futuro del entretenimiento está aquí”/ Maker: “the future of entertainment is here”

Disney

11:15 AM – 11:45 AM

10 key facts acerca de proggramatic/ 10 key facts about programatic

Founder & CEO
Adsmovil
In Partnership With:

11:45 AM – 12:15 PM

Relevancia en un mundo multidispositivos/ Relevance in a Multidivices world

Sales Director for Hispanic Countries
Criteo
In Partnership With:

12:15 PM – 12:45 PM

Influencer Marketing, Validando Productos y Experiencias/ Influencers Marketing, validating products and experiences

Partner & Country Manager México
FLUVIP
In Partnership With:

12:45 PM – 2:10 PM

Lunch

2:10 PM – 2:15 PM

Welcome Back

2:15 PM – 2:45 PM

Mobile works!/ El Mobile funciona!

Co-founder & Managing Director
Logan
Business Director
Logan México
Managing Director
Mobext Mexico
In Partnership With:

2:45 PM – 3:15 PM

The Digital Opportunity in Mexico and LatAm

Founder & CEO
Naranya

3:15 PM – 3:35 PM

Building a winner campaign: successful cases from Smarties/Construyendo una campaña exitosa

Director de CES - Coca-Cola
Pachuco Digital
General Manager Media Bridge SA de CV and Executive Producer
Televisa
Moderator
Managing Director LATAM
Exponential

3:35 PM – 4:05 PM

Break

4:05 PM – 4:35 PM

Leading with creative confidence in a mobile world / Liderando con la confianza creativa en un mundo móvil

Managing Director Mexico
Initiative
Digital Strategy Planning Manager
Starcom Mediavest Group
Digital Director
OmnicomMedia Group
Moderator
VP of Expansion
Adsmovil

4:35 PM – 5:05 PM

Mobile: a game changer for brands/Mobile: un cambio de juego para las marcas

Consumer Interaction & Engagement Manager
Coca-Cola
Digital Strategies Mr. Manager NoLA
Avon
Digital Marketing Executive
Bimbo
Moderator
Director
Brandigital


5:05 PM – 5:15 PM

Wrap Up/ Cierre del evento

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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