Customer Lifecycle | Page 2 | MMA Global

Customer Lifecycle

Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

March, 2018

Thursday, September 21, 2017 - 2:00pm to 3:00pm EDT

Capturing & Creating Magical Mobile Moments along the Customer Journey

Director, Strategic Accounts
SAP Digital Interconnect
VP of Industry Programs
Mobile Marketing Association
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