Vibes

Vibes announces new AI engine for mobile marketing campaigns

Vibes, a 25-year-old marketing tech company founded in Chicago that was an early leader in using mobile messaging to reach and engage customers on behalf of major global brands, is now expanding its signature web-based campaign planning tool, the Vibes Platform, with artificial intelligence (AI) models trained on its vast trove of data.

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Vibes

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Vibes

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Member Press Release

Syniverse to Invest $45 Million for Minority Stake in Vibes

http://finance.yahoo.com/news/syniverse-invest-45-million-minority-130000789.html

Submitter's Company:

Vibes

Member Mention:

Vibes

News Type:

Member Press Release

Mobile Marketing Platform Vibes Get $45M Corporate Investment

http://www.wsj.com/articles/mobile-marketing-platform-vibes-get-45m-corporate-investment-1464786002

Submitter's Company:

Vibes

Member Mention:

Vibes

News Type:

Member Press Release

Why These 2 Mobile Companies Are Teaming Up to Help Gap and Chipotle Run Global Campaigns

http://www.adweek.com/news/technology/why-these-2-mobile-companies-are-teaming-help-gap-and-chipotle-run-global-campaigns-171746

Submitter's Company:

Vibes

Member Mention:

Vibes

News Type:

Member Press Release

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Consortium Partners include Vodafone, Pandora and The Weather Channel

July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.

Content Tags (Deprecated):

MMA

Mobile Marketing Association

Global Cross-Marketing

Effectiveness Research

Member Mention:

Mobile Marketing Association

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MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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SoundBite Communications

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