Waterfall Mobile | MMA Global

Waterfall Mobile

The Mobile Marketing Association led its membership to garner support for SoundBite’s petition and reinforce the viability of mobile messaging practices

New York, NY, 30 November 2012 — The Federal Communications Commission (FCC) has issued a Declaratory Ruling based on a petition filed by SoundBite Communications that states a confirmatory stop text message, a text message sent to a consumer in response to an opt-out request, does not violate the Telephone Consumer Protection Act (TCPA).  

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New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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