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Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas
 
New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America. 
 
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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry
 
New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards. 
 
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Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support
 
 
(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.
 
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Specialist Group to Develop Industry Guidelines and Standards 
 
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. 
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 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019

São Paulo, Brazil 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today officially announced the new Regional LatAm Board of Directors. This collection of leaders are all great professionals, engaged with the mobile industry and committed to bringing their experience to help the MMA spread its knowledge and education throughout the marketing ecosystem. 

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