MMA

MMA Announces Newly-Elected Board of Directors for Asia Pacific

Board Will Continue to Support and Encourage Growth of Mobile Marketing in the Region

SINGAPORE, 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced its new Board of Directors for Asia Pacific. Eight newly-elected members will join ten incumbent members to form the new Board. Newly-elected Board members will serve a two-year term beginning October 2013.

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MMA

Mobile Marketing Association

Member Mention:

prudential corporation asia

kimberly clark corporation

nielsen company

brandtone asia

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MMA Press Release

MMA EMEA Announces New Board of Directors

Team of industry experts unite to drive forward the mobile marketing ecosystem

London, UK, 14^th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013.

Elected by the MMA’s membership, new members of the board for this next term are:

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EMEA

MMA

Mobile Marketing Association

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MMA Announces the 2013 Smarties™ Global Award Winners

Arc Worldwide and Leo Burnett honored with “Best in Show” for their work with Chicago Shakespeare Theater

New York, NY 25 September 2013 – A stellar showcase of marketer, media and agency excellence was presented tonight at the 2013 Global Smarties™ Gala, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2.

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Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands

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marketers guide to mobile and data

Member Mention:

Mobile Marketing Association

lisa peterson

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MMA Press Release

MMA Unveils Categories and Criteria For The Smarties™ To Award The Best and Brightest In Mobile Advertising and Marketing

MMA is now accepting submissions for The SMARTIES™, which honors the most creative and effective mobile marketing campaigns, brands and leaders

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MMA

Mobile Marketing Association

Smarties

Awards

new york city

Truth, Misconception And Wishful Thinking In Mobile Marketing: Infobip’s Rube Huljev Speaking At Mobile Monday Panel

London, UK, 29 May 2013 – Infobip's

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MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

MMA’s International Journal of Mobile Marketing explores mobile trends impacting marketers and media professionals today

NEW YORK, NY 3 April 2013 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition (Vol. 7, No. 3) of its award winning International Journal of Mobile Marketing (IJMM) focusing on tactical opportunities across mobile marketing.

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MMA

Mobile Marketing Association

Member Mention:

Maryam Omidi Najafabadi

Michael Hanley

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MMA Press Release

MMA Announces New Appointments to the Global Board of Directors

The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors

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MMA

Mobile Marketing Association

Global Board of Directors

Member Mention:

Alan Yan Theo Theodorou

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MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

Guidelines to Empower Creative Groups by Reducing Industry Fragmentation

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

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MMA

Mobile Marketing Association

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MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

Citi, Dunkin’ Brands, Unilever, L’Oreal, Colgate-Palmolive are among the brands elected to the Board that will identify priorities to help marketers leverage the power of mobile

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MMA

Mobile Marketing Association

Coalition of Global Brand Leaders

Executive Marketer Advisory Board

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