Revised Guidelines to Help Drive Mobile to Scale Through Measurement Standardization and Accountability

Global leader in digital engagement, ePrize expands relationship with the Mobile Marketing Association to drive industry standards and innovation. 

New York, NY, 25 Oct. 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize, a digital engagement company, has elevated their MMA membership status to North America Premier Member, the highest level of regional membership available. 

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

Among those elected are business leaders from all sectors of the marketing ecosystem pledging a “mobile first” mind set 

New York, NY, 11 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today unveils, the 2012 Global Board Executive Committee. 

Elected by the MMA Global Board for their leadership and visionary approach to mobile, the Global Board Executive Committee represents business leaders across the entire marketing, technology and advertising spectrum. 

Mondelēz International announced their future strategy for mobile and unveiled a game-changing initiative to advance the media industry

Speakers at MMA’s SM2 Conference Explain that Mobile Unites Consumers and Brands More Than Any Other Channel

New York, NY, 3 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme “reinspire,” and a line-up of media visionaries to speak about mobile and media inspiration.

Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement 

Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.