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Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.

Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

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The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

 

Download the playbook and access strategies including:

  • Target Early & Often
  • Wow Shoppers With Fun & Engaging Creative
  • Be Of Service & Reward Loyalty
  • And more!

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With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

 

Insights include:

  • When consumers purchase the highest volume of gift cards
  • The average spend per consumers by gift card category
  • Strategies to target and engage gift card givers & purchasers
  • And more!

Download the report today!

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Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected]

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

In an era of increasing competition, inflationary pressures, and rapidly changing consumer behaviors, grocery marketers are challenged to attract new customers, strengthen existing shopper loyalty, and drive brand growth. 

InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more to better understand grocery chains’ ability to attract and retain shoppers during this period. 

Download the report now to access key insights and learn how to best maximize your grocery marketing strategy in the months ahead.

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Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets. 

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases. 

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Just released: InMarket’s latest InSights report, the 2022 Coffee & Snack Shops Fidelity Index. 

 

InMarket analyzed the productivity of national coffee & snack shops to evaluate their ability to drive location efficiency and diner loyalty. Download the report and uncover key insights, including:

  • The quarterly Fidelity Index score for chains like Tim Horton’s, Dunkin’, and Jamba Juice
  • The 2022 New Restaurant Fidelity Index score for chains, which looks at the productivity of new locations opened in 2022
  • What GeoTypes over-index at Starbucks, Cinnabon, and Auntie Anne’s

And more!


Download the report now!

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InMarket’s 2022 Big-Box Fidelity Index report contains key insights on the productivity and efficiency of Big-Box stores, including WalmartTarget, and Costco, and their ability to attract and retain shoppers to their stores.

Download the report now and:

  • Unlock the 2022 quarterly Fidelity Index scores for brands like Fred MeyerBJ’s Wholesale Club, and Sam’s Club
  • See how visitation to new big-box locations compared to existing locations
  • Access the top GeoType audience segments for brands including Walmart, Costco, and Meijer

And more!

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After two years of the pandemic, 2022 was met with loads of hope and excitement as consumers embraced the new year. But despite the enthusiasm, the year was fraught with challenges—growing inflation, rising prices, and record fuel costs forced many consumers to tighten their budgets. 

Marketers, in turn, were met with strong headwinds, and had to adapt strategies in order to continue engagement with consumers. 

As such, InMarket has identified eight exceptional marketing campaigns that persevered through the uncertainty, creating incredible Breakthrough Moments that appealed to consumers and drove off-the-chart results, with click-through rates (CTR) as high as 6.90%, or 11.5x higher than the industry benchmark.*  

 

*Source: Wordstream US Google Display Benchmarks for Mobile Media

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The holiday season is one of the biggest travel periods of the year, as people travel near and far to celebrate with loved ones. InMarket’s 2022 Holiday Travel InSights report contains key survey data on just how travelers plan to spend the holiday season. 

 

Download the report and find out insights like:

  • How inflation is impacting consumers’ travel plans.
  • How much Thanksgiving and December travelers plan to spend on their holiday travel.
  • How far consumers plan to travel for the Thanksgiving and December holidays. 
  • And more!

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