Home Depot | MMA Global

Home Depot

The Home Depot Case Study
Goals
  • Capitalize early on the fast-growing mobile market
  • Improve user experience on mobile and in-store
  • Better understand mobile impact on their physical locations
Approach 
  • Developed a mobile site early
  • Developed an app using breakthrough technologies 
  • Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness 

Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

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