December 11, 2012
Goals
- Capitalize early on the fast-growing mobile market
- Improve user experience on mobile and in-store
- Better understand mobile impact on their physical locations
Approach
- Developed a mobile site early
- Developed an app using breakthrough technologies
- Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness
- Measured and optimized for mobile conversions
Results
- Mobile sales more than quadrupled
- Doubled conversions
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