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Global

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
Region: 

Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local  office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

Global
August 12-14 | MGM Grand, Las Vegas
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Released: 
January, 2024
File Size: 
815 KB
Region: 
A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Released: 
January, 2024
Education Section: 
Region: 

Tuesday, January 30, 2024 - 12:00pm to 12:30pm GMT

In a world where technology is redefining the future of marketing and advertising, staying ahead of the game isn't just an option; it's a necessity. That's why we're teaming up with ANALYTIC PARTNERS to bring together a group of industry experts who will help guide you through the labyrinth of trends and innovations.
Our lineup includes:

Speakers: 
Head of Group Media / SMARTIES Germany Jury Chair
Deutsche Telekom
Head of DACH
Analytic Partners
Managing Director
Mindshare
Moderator: 
Executive Chair
MMA Germany
Webinar Sponsor: