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In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

Released: 
April, 2024
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Released: 
March, 2024
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MSCI Inc.

MSCI Inc.

7-Eleven

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The collaboration is expected to increase overseas advertising demand for eclicktech’s Mainland Chinese web publishers by a targeted 150%

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand. 

Authored by: Sneha Bhaskar, Senior Marketing Manager - APAC

Giovanni Is Uniquely Qualified to Drive MMA Global Revolutionary Marketing Thought Leadership That Can Drive the Valuations of Companies by Unlocking the Power of Marketing

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