Global | Page 9 | MMA / Marketing + Media Alliance

Global

MMA CMO + CEO Summit 2027

July 18-20, 2027 | Santa Barbara, California

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward
Marketing Truths — a joint platform from MMA and MSI

Marketing Truths

Where science meets impact. A joint platform from MMA and the Marketing Science Institute (MSI).
Region: 
Global

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.

Released: 
July, 2025
File Size: 
6.6 MB
Region: 
Global
How We Spend & What We Say report cover
Brand Building
Measurement & Attribution
Media & Retail Media

How We Spend & What We Say

The State of Advertising Spend based on five years of cross-industry data.
Released: 
October, 2026
Education Section: 
Research, Trends Reports
Region: 
Global
Report

Getting Found in the Age of AI Answers

AI answers are the new front door to brand discovery.
AI answers are the new front door to brand discovery. Most marketers sense that community conversation shapes what AI surfaces, but no one had measured how much. Across 212 brands over 27 months, MMA quantified it, and how to move it.

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