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A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
January, 2024
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A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
January, 2024
Education Section: 

Tuesday, January 30, 2024 - 12:00pm to 12:30pm GMT

In a world where technology is redefining the future of marketing and advertising, staying ahead of the game isn't just an option; it's a necessity. That's why we're teaming up with ANALYTIC PARTNERS to bring together a group of industry experts who will help guide you through the labyrinth of trends and innovations.
Our lineup includes:

Head of Group Media
Deutsche Telekom
Head of DACH
Analytic Partners
Managing Director
Executive Chair
MMA Germany
Webinar Sponsor:

MMA’s Decoding AI for Marketer Training

Member Company: 

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it's a necessity. In this article, we will delve into the top 5 future-looking trends in performance and affiliate marketing, shedding light on the innovations that will shape the industry in the years to come.

Authored by: Nabajit Nath, Blis Head of Sales, India

In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly.

Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of Awareness, Consideration, and Purchase.

This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

Submitter's Company: 

Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise.

Submitter's Company: 
Member Mention: 
Members Only

Friday, April 26, 2024 - 12:00pm to 1:00pm EDT

Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members: Log in to watch the Webinar: