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In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article
The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion.
Article
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article
Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.

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Authored By: Flipkart IRIS

Are you ready to revolutionize your marketing strategies? Meet Flipkart IRIS, the ultimate insight platform which enables brands to stay ahead in the dynamic world of e-commerce. It is available to all brands doing business on Flipkart and provides a complete funnel view of their marketing efforts. The best part, it is all on self-serve and completely free of cost.  Let’s explore how Flipkart IRIS’s powerful insights can propel your brand to new heights.