Global

Framework

Generative AI Governance Framework for Marketing

A marketing framework for harnessing the power of generative AI, while safeguarding consumers and ensuring legal compliance.

Framework

Marketing AI Risk Evaluation Framework

Addressing key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.

Virtualness USA LLC

Samsung Ads

Assessment

CX Maturity Assessment

Find out how your organization’s CX capabilities stack up against industry leaders with this brief assessment.

Solen

Making the Most of Your MMA Global Benefits

Wednesday, July 17, 2024 - 1:00pm to 1:30pm EDT

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Kate Chunka and Stephen Wellman as they present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

Region:

Global

Speakers:

Kate Chunka

Vice President, Membership

MMA Global

Stephen Wellman

Vice President, Membership

MMA Global

Watch the Webinar:

The Modern Marketing Reckoner 2024: Winning with AI Highlights

The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key highlights from the hero MMR Report. The report encapsulates key takeaways from the report emphasizing the significant influence of AI on the four main pillars of marketing - i.e., Product, Price, Promotions, and Place.

Released:

July, 2024

Region:

APAC, India, Global

Keywords:

MMR 2024