En el marco del MMA BrainFood Live CXO Talks, organizado por la Mobile Marketing Association, junto a profesionales de la industria donde se abordó el rol del big data en la industria, su aplicación, las nuevas tendencias y los desafíos que quedan por delante para utilizar la data en pos del conocimiento de la audiencia y la reinvención de las marcas. 

La jornada organizada por la Mobile Marketing Association tuvo speakers de primer nivel, una gran convocatoria y se posiciona como el gran evento de la industria en el segundo semestre del año.

El MMA Innovate convocó en el Palacio Duhau de Buenos Aires a algunos de los más reconocidos especialistas del marketing local para reflexionar sobre las tendencias y el futuro de las marcas y los negocios, ante un nutrido auditorio de CMO's, Directores y Gerentes de Marketing de diversas empresas.

We support efforts to increase transparency in the digital advertising ecosystem and we’re committed to making it easier for marketers to monitor their digital campaigns and protect their brand. That’s why we’re introducing new ways for Display & Video 360 to help you avoid buying unauthorized web and app ad inventory, and control where your digital ads are appearing.

Read here for more details.

Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load. In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention.

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

By The MTA News Desk

Braze (formerly Appboy)​, the customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company’s commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...

By Myles Kleeger, President and Chief Revenue Officer

After a summer and fall packed with updates from technology giants like Google and Apple, marketers are settling into life with the new parameters for how and when to engage with users.

Did you know that Mobile World Congress is making its North American debut this year from September 12 – 14 in San Francisco?

• What the top mobile signals are for branding, by vertical.
• What signals marketers are employing, based on KPIs.
• How the purchase funnel really works. (Hint: It’s not a funnel.)
• What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.