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Neuroscience and Brand Strategy

In today's competitive landscape, understanding the brain’s role in brand perception is pivotal for crafting compelling brand strategies. Neuroscience offers profound insights into how consumers process, engage with, and retain brand information. For C-suite leaders, leveraging these insights can be a game-changer in driving brand success.

 I am sharing here my top 3 observations of how neuroscience is crucial in shaping effective brand strategies and hence importance for CMOs to be involved in this part as well.

Wednesday, September 25, 2024 - 12:00pm to 1:00pm EDT

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles™, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Region: 
Speakers: 
Assistant Manager, Addressable Media
GM
VP Enterprise Media
CVS Health
SVP Marketing Acquisition and Campaign Services
Paramount
MMA MTA Expert & President
Rubinson Partners, Inc.
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
Webinar Sponsor:
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Training
A foundational training series that gets marketers hands-on with Generative AI. 5 Days / 1-Week Marketer Training Series - Jan 13-17, 2025

Wednesday, August 7, 2024 - 12:00pm to 12:30pm EDT

Journey to Aurora, a land run by robots and AI, where harmony between technology and humanity thrives, and artificial intelligence powers marketing innovation, elevating human creativity rather than replacing it.

Region: 
Speakers: 
Executive Director of Strategic Innovation
Mindshare
Webinar Sponsor:
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Study
A 3-week assessment to predict the Movable Middle ROAS upside and optimal audience allocation for your brand.

LinkedIn Germany GmbH

Friday, August 23, 2024 - 12:00pm to 1:00pm IST

The Diwali festive season is an occasion for celebration and discretionary spending for the Indian consumer. One-third of annual business of most categories relies on the season. But brands often find themselves in a dilemma on whether to totally dial down on branding investments and focus solely on performance marketing. This webinar will introduce the concept of 'hard working' strategies, which basically aim at full-funnel audience engagement with a balance between branding and performance levers.

Region: 
Speakers: 
MMA India Board Member; Director
Amazon Ads India
Marketing Head - Consumer PC & Peripherals, India
HP India
Chief Marketing and Customer Experience Officer
Orient Electric
Founder, CEO
HiveMinds
Webinar Partner:
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Checklist
A comprehensive guide for responsibly integrating AI into marketing strategies, covering 13 key areas from leadership vision to continuous improvement.