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Global

From Campaigns to Business Value: How AI Will Transform Marketing

Wednesday, January 21, 2026 - 12:00pm to 1:00pm EST

AI

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation—pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Region: 
Global
Speakers: 
Janet Balis
Managing Director and Partner
BCG
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Lara Balazs
Chief Marketing Officer and Executive Vice President, Global Marketing
Adobe
Marisa Thalberg
EVP Chief Customer & Marketing Officer
Catalyst Brands

BLAB

Eighty Twenty Consulting (Pty) Ltd

PMAX Joint Stock Company

AI

The State of Personalization

The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future. Drawing insights from over 115 senior marketing executives at large, established companies, this report captures a holistic view of personalization: its adoption, execution (manual vs. automated), measurement challenges, leadership dynamics, and evolving trends in content personalization.

Released: 
November, 2025
File Size: 
5 MB
Education Section: 
Guidelines, Perspectives, Research
Region: 
Global
Report

The State of Personalization

See how marketing leaders are navigating personalization’s complexities and charting its future
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future.

Hartbeat

Hartbeat

Voxify Medya

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