MMA is the only industry group trying to tackle the issues that matter: how can marketing drive measurable growth and outcomes? We are long past Wannamaker's lament about not knowing which 50% of his advertising works, it's time for the industry to take seriously its responsibility to be accountable and MMA is leading the way.”
If you want to "feel the pulse and heartbeat" of Marketing (not just read about it) – join the MMA and experience the challenges and opportunities in real time alongside those enterprise executives driving it.”
Former Chief Marketing Officer, US Meals & Beverages
Campbell
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Three things set the MMA apart: expertise, research, and actionability. The staff at the MMA is impressive with their relevant commercial and academic experiences. The topics presented by the MMA are researched in depth – not just trendy topics with anecdotal evidence. And the resulting work is pragmatic and digestible.”
The MMA has threaded the impossible needle of bringing marketing and business leaders to the table (while checking their egos at the door) to discuss the biggest challenges facing our industry and defining a collective pov on how best to solve them.”
The MMA is a unique collection of industry leaders that come together in a melting pot of collective intelligence, exchanging ideas, viewpoints, learning and empowering each other, as well as the overall industry to continue to lead and evolve in today's dynamic times”
The MMA tries it hardest to anticipate and solve real modern marketing problems. 90 days in and I got more out of this forum than any participation to other trade groups.”
