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Brand Guidelines

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MMA CMO + CEO Summit 2027

July 18-20, 2027 | Santa Barbara, California

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward
Marketing Truths — a joint platform from MMA and MSI

Marketing Truths

Where science meets impact. A joint platform from MMA and the Marketing Science Institute (MSI).
Region: 
Global

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.

Released: 
July, 2025
File Size: 
6.6 MB
Region: 
Global

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