Global

The formula of success on a 100+ years old brand is :
Rooted + Remixed = MAGIC

My favourite session this Friday at MMA India “ Smarties Unplugged “ was the one that current generation of MTR Foods Private Limited shared with us

It’s interesting how this family business from Karnataka that literally started from a one product is over 3000 CR

A company that almost anyone who loves his South Indian food, his Idlis and more would have carried their food/ pastes/ Sambhar internationally

The team shared how the same Upma that’s been thr traditional recipe has been “ remixed “ as a 3 Minute Breakfast
✅ Remix 2.0 is voila the “ Protein Upma “ that’s being sold as the 10g Protein Upma

His other hero product the hero product which is the Classic Mysore Pak has been “ remixed “ in a variety of new flavours with new additions
✅ Remix 2.0 is “ Bites “ the Bite size Mysore Pak that’s being sold as the Mysore Pak Date Bites

It’s interesting that over the last two decades especially that a large portion of their #marketing is now all #digitalmarketing and some of their latest work is truly created with young teams that’s fuelling the brand with content and story- telling, even creating for brand anthems with local artists and it’s worth the check on YouTube and Spotify

Even from a pure play distribution model that was selling in general trade, then modern trade, most of their Remix products are created keeping in mind the changing consumer behaviour and his shopping habits and buying saying on Blinkit Swiggy Zepto Amazon and more

Truly this “ REMIX 2.0 “ is the essence for any brand today to stay relevant and yet at the same time creating MAGIC

This is truly our Bharat. Our Indians will always chose to eat this “ comfort food “ in any part of the world that they may be in and this brand is showing many other legacy brands the way of just continually adapting, innovating and it’s a pure #casestudy for all #advertising enthusiasts how to keep the brand continually loved

Cos, if the US has its The Coca-Cola Company as a brand they love, we love our MTR Foods Private Limited Idli Sambhar ❤️

#sundaystories