The Event for Asian eCommerce & Multi-Channel Retail Innovators
eTail Asia is the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce.
Combining inspirational case studies from pioneers with dozens of small-group, peer-to-peer learning formats, eTail Asia delivers a practical roadmap for every challenge and opportunity you face.
If your company is an MMA member and you need log-in information, please email [email protected].
The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.
It’s that time of the year again, when the right insider tips can transform the results of your marketing strategy for the year! With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, with mobile growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect from the coming year.
Learn best practices for making informed mobile marketing decisions and maximizing insights from your data.
Key takeaways:
- How to's on harnessing your data at the granular level
- Strategies on building omni-channel marketing campaigns
- Visibility in what's on the horizon with machine learning in mobile marketing
The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Apr-Jun 2017) shows that time-spent on smartphones jumped 6% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. Data usage goes up even after free mobile-data offers are discontinued showing data usage is habit forming.
