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The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Brand + Performance - the art and science of mobile programmatic
This year, all roads point to mobile.
Brands have had great success with programmatic advertising on desktop; they simply can’t afford to ignore mobile if they want to reach the next billion customers.
Mobile's ability to target a consumer based on the choice of content they are consuming, apps downloaded, location, time, behaviourial data, even purchase history, provides a lot of insight into consumer interest.
