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Multi-Touch Attribution Marketer Survey (October 2016)

Released:

October, 2016

Education Section:

Archive

MRC Revised Ad Measurement Guidelines Press Release

Released:

November, 2017

Education Section:

Archive

GSMA Mobile World Congress

February 26, 2018 to March 1, 2018

GSMA Mobile World Congress is where mobile leaders connect and collaborate to ‘Create a Better Future’. This senior-level conference and technology exhibition will assemble more than 108,000 industry professionals. Plan to join us in Barcelona, 26 February – 1 March 2018!

Learn more:

MMA Industry Programs Overview Q4 2017

MMA programs and working groups are aligned with Brand Marketer’s priorities as confirmed by the Global MM25 Marketer Peer Group. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and the brands that support it. The work of many of the programs result in Guidance Reports and best practices.

Released:

November, 2017

Education Section:

Archive

Location Data: Paving the Path to Successful Omnichannel Marketing

Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Data

Location

Location Data: Paving the Path to Successful Omnichannel Marketing

Consumers today bounce between a variety of channels at any given moment. So how do you reach them consistently with a relevant on-brand message and measure your reach? Join this webinar to learn how location-based insights and measurement play a unique role in enabling successful omnichannel marketing. Get tactical, expert advice for how to implement and apply location data to benefit your marketing goals.