With every technological advance, we become more dependent on our phones. We check them when we’re working, when we’re bored, when we’re anxious, when we’re in crowds and even when we’re alone. Smart phones play a disproportionately irrational need in our daily lives and contain all of our most personal wants and needs. We’ve become so attached to them as tools, that we’re all a bit naked without them. Which is why to innovate in mobile, marketers have underestimated a very effective and simple tool—empathy. Rohit Dadwal, MD APAC kicks open the Forum with bytes on why the focus of mobile marketing isn’t about your brand, your product, or your cause but about the user, and how their behavior is your company’s biggest tool in cracking innovative mobile marketing.

Creating Native Advertising that effectively targets niche audiences lead to increase in engagement and deliver lift in Brand Metrics, Purchase Intent and Consumer Action; Learn the astonishing degree of consumer acceptance of native ads, when done right and how to use them to create value for you and your customers.

Marketing has become increasingly technical. Data and algorithms allow marketers to scale up while refining targeting and personalization. But most brands are selling products that can’t be tracked as easily as a digital product/s, especially after purchase. In this session learn how brands across industries can monitor digital attribution the way mobile-first businesses do and if they actually should via multiple case studies.