Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Tuesday, May 21, 2024

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Be an AI Optimist - Make it Your Intern, Power Tool and Marketing Ally

9:30 AM - 10:00 AM
  • AI is here to make you more powerful, efficient and effective and this is just the beginning. 
  • People with power tools beat those without them. Every leader needs to make it their mandate to unite human and machine intelligence, harness the possibilities and power of AI responsibly, mitigate risks, and maximise benefits.
  • Explore what it takes to co-exist with AI and tap into its full potential. Training, governance and accountability (TGA) are key tenets in this journey of winning with AI.
Moneka Khurana, Country Head & BOD Member, MMA Global India
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AI in Marketing: Harnessing the Next Technological Shift for Strategic Advantage

10:00 AM - 10:20 AM

AI's rapid ascension is reshaping every facet of businesses, making its integration into marketing strategies indispensable. Key guidance for marketers to reassess their understanding of AI's role in marketing, its broader implications, and its strategic inclusion.  
 

Key Takeaways: 
•  The 5 Big Questions to enable effective AI adoption- Decoding the What/ Why/ When/ Where/ How

Amit Jain, MMA India Board Chair; Chairman, Sanofi Consumer Healthcare
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(273.56 KB, PDF)
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Navigating the New Frontier: AI's Profound Impact on Content Dynamics

10:30 AM - 10:50 AM

Assessing Artificial Intelligence (AI) and its role in revolutionizing content creation and consumption by streamlining processes from text generation to video production. With AI-driven automation enhancing efficiency, it simultaneously boosts creativity and output.

Key Takeaways: 

  • Streamlining Content Production Enables Automation of Tasks
  • Learning to collaborate with AI is key
Rahul Agarwalla, MMA India AI Mentor & Advisor, Managing Partner, SenseAI Ventures
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(407.39 KB, PDF)
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Innovating in the Era of AI

11:00 AM - 11:20 AM

In recent years, the rapid pace of innovation across generative AI technology—including the advent of small language models, the rise of models-as-a-service, and the latest breakthroughs from OpenAI—contributed to its unprecedented, widespread adoption and use. Discover the impact of generative AI on productivity, creativity, and time.

Himani Agrawal, Country Head, Azure, Microsoft India and South Asia, Microsoft
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AI is the New electricity - Mould It To Your Needs

11.20 AM to 11.40 AM

How can marketers innovate and integrate AI to the fullest? 

Highlights 

  • Discover creative ideas to be inspired, moving towards an innovation mind-set and active integration for your AI in marketing strategy. 
  • AI has been around - we have been more in-touch than we imagine. 
  • AI’s impact spans across industries  
Rashi Goel, Founder & CEO, PERFORMONKS
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(330.23 KB, PDF)
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The AI Moment in Context & Creative

11:45 AM - 12:00 PM

We all know how AI has been the talk of the town and the buzzword creating a huge noise in the advertising sector. With in-market solutions available for advertisers, AI is bringing a new revolution, tackling challenges and seizing opportunities for enhanced audience engagement & stronger brand recall. Learn how the AI moment is happening in context and creative with advanced custom-built solutions, delivering personalized ad experiences that drive unparalleled results.

Rahul Joshi, Sales Head - India, Silverpush
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(847.26 KB, PDF)
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Unlocking Customer Insights and Growth Using AI, for Multi-location Brands

12:00 PM - 12:30 PM

In today's dynamic marketplace, multi-location brands face unique challenges in understanding and catering to their diverse customer base. With AI these brands can revolutionize their marketing strategies by gaining deeper insights into customer behaviour, local preferences, and emerging trends. This panel discussion will bring together leading marketing professionals and AI experts to explore how multi-location brands can leverage AI-driven tools to unlock customer insights and drive sustainable growth.

Arif Ehsan, AVP Marketing, Domino’s India
Himanshu Sirohi, Head of Digital Marketing, Apollo 247
Shashishekhar Mukherjee, Head of Digital Marketing, Reckitt
Shivani Chopra, Marketing Head - Consumer PC & Peripherals, India, HP India

Moderator:

Sandeep Singh, COO, SingleInterface
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AI: Era of Performance & Possibility

12:30 PM - 12:50 PM

A session highlighting the various Gen AI features, responsible AI, and how AI enables marketers (Fuel) and what it gives them (Freedom)

Arun Srinivas, MMA India Board Member; Director & Head of Ads Business (India), Meta
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Humanity in the Age of AI

2:00 PM - 2:30 PM
Sukhleen Aneja, MMA India Board Member; Chief Executive Officer of the Good Brands Co, Ex Good Glamm Group
Papa CJ, World Renowned Comedian & Executive Coach,
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Intelligent Effectiveness: Measuring the ROI of AI on Optimisation & Personalisation

2:30 PM - 2:50 PM

Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.

Rohit Dadwal, CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA Global Asia Pacific
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Marketing In The Age Of AI: Inspire, Innovate, Integrate.

2:50 PM - 3:10 PM

This session will explore the transformative power of AI in marketing, demonstrating how it can personalize customer interactions, automate routine tasks, and bolster data-driven decision-making. Key highlights include:

  • Ethical Imperatives: Emphasizing transparency, addressing biases, and protecting customer privacy during AI implementations.
  • Innovative Applications: Examining AI's role in content creation, social media, CRM, and targeted advertising to enhance marketing strategies.
  • Integration and Synergy: Discussing the integration of AI tools into marketing stacks in collaboration with IT, revealing how AI’s analytical strengths can be harmoniously combined with human creativity and intuition.
Raj Rishi Singh, Chief Marketing Officer & CBO - Corporate, MakeMyTrip
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(885.51 KB, PDF)
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Gen AI: The Next Technology SuperCycle

3:10 PM - 3:20 PM

Generative AI. It's the technology that's not just changing industries, it's creating them. A seismic shift that's more than a trend—it's the next supercycle. This session is an attempt to give you foresight, to ride this wave.

Hariom Seth, Founder, Tagglabs
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Its Higher than the 7 Summits

3:20 PM - 4:00 PM

Higher Than the Seven Summits : Padma Shri Awardee Ajeet Bajaj will share his passion for the great outdoors and how he was inspired by Sir Edmund Hillary, following two rafting trips down the Ganges River with the legendary mountaineer. He will recount his experiences and lessons learned from some of the wildest adventures on the planet, including rafting down some of the most untamed rivers in the world, skiing to the geographical North and South Poles, traversing the Greenland icecap on skis, and climbing the "Seven Summits"—the highest mountain on every continent as a daughter father team, with his daughter Deeya.

Ajeet Bajaj, Padma Shri Awardee, Managing Director, Snow Leopard Adventures Pvt Ltd.
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(14.83 MB, PDF)
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Report Launch: Modern Marketing Reckoner 2024: Winning With AI

4:20 PM - 4:30 PM

Witness first-hand the premier unveil of MMA Global India & GroupM's annual report, better known as the MMR. 

Key Takeaways:

  • Unlock AI's Full Spectrum: Discover how AI is revolutionizing every aspect of marketing, from new product development to dynamic promotions, providing a comprehensive 360-degree view of leveraging AI for competitive advantage.
  • Strategic Insights Across the 4Ps: Dive into detailed strategies and practical applications of AI across the four critical pillars of marketing—Product, Price, Place, and Promotions—illustrated with real-world examples from across the marketing ecosystem.
  • Exclusive Expert Perspectives: Gain privileged access to pioneering insights developed through the collective expertise of MMA Global India’s chair, board, members, AI Advisory, GroupM leadership and MMA & GroupM's collaborative network of the industry's top innovators.
  • Empowerment Through Innovation: Learn how the 2024 Modern Marketing Reckoner equips marketers to not only adopt AI but to master it, driving substantial business growth and setting new benchmarks in marketing excellence.
    Parthasarathy MA, Chief Strategy Officer, South Asia, GroupM
    Moneka Khurana, Country Head & BOD Member, MMA Global India
    Rohit Dadwal, CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA Global Asia Pacific
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    Winning With AI: Mastering the 4Ps of Marketing in the AI Era

    4:30 PM - 5:00 PM

    Join us for a dynamic panel discussion where we decode the transformative influence of AI across marketing's four key pillars. Our panel, featuring contributing authors and decision-makers from brands, agencies, and tech sectors, will explore groundbreaking AI strategies and real-world applications highlighted in the 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner. Discover how AI is reshaping marketing, not merely as a tool but as a crucial driver of innovation and growth, and learn how this comprehensive guide is empowering marketers to harness AI’s potential effectively, pushing widespread adoption and driving incremental value across the industry.

    Dhruv Dhawan, MMA India Board Member; Head: Ads, Disney+ Hotstar
    Pradyumn Pasari, AI & Growth Marketing Lead, India, HP Inc
    Chandan Mukherji, MMA India Board Member; Director & Executive Vice President, Strategy, Marketing & Communication, Nestle, India
    Pratik Mukherjee, Head of Business - Beauty, House of Masaba
    Parthasarathy MA, Chief Strategy Officer, South Asia, GroupM
    Moneka Khurana, Country Head & BOD Member, MMA Global India

    Moderator:

    Venkata Susmita Biswas, Executive Editor, Afaqs
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    New Age Trends in Programmatic Advertising with AI

    5:15 PM - 5:45 PM

    This session will explore the integration of AI in enhancing ad technologies, delve into AI's roles, such as in real-time bidding, audience targeting, and ad performance optimization, supplemented by case studies.

    Key takeaways:
    • Learn how AI is enhancing programmatic advertising's ability to deliver hyper-personalized messages by analyzing real-time user data and behaviors.
    • Explore how AI-driven algorithms optimize ad bidding, placement, and performance for maximized ROI in programmatic campaigns.
    • Understand how AI is being used to detect fraudulent activity and ensure ads are placed in brand-safe environments.
    • Discover the power of AI analytics in providing deep insights into campaign performance, helping advertisers fine-tune strategies and improve future results.
    • Examine new ad formats and channels that AI is enabling in programmatic advertising, from dynamic creative optimization to connected TV and voice assistants.

    Rajiv Dubey, Head of Media, Dabur India Limited
    Vishal Singh, Country Head, India, Xapads Media
    Gunjan Khetan, CMO, Perfetti Van Melle India
    Pratik Udeshi, Head - Ad Sales, Amazon Ads India
    Gandharv Sachdeva, Country Head - India, Hybrid

    Moderator:

    Vivek Ballabh, SVP, Growth Solutions, Performics
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