Vivek Ballabh | MMA Global

Vivek Ballabh

Vivek Ballabh
SVP, Growth Solutions

With over 22 years of business expertise in digital marketing and branding, I've honed my skills in driving growth and innovation. Currently spearheading Growth Solutions at Performics within Publicis Groupe, I thrive on merging technology and creativity in both offline and digital marketing realms, leveraging a data-driven approach.

Throughout my career, I've worked across different facets of advertising and media.

- Established robust media practices, including the setup of large search and analytics Centers of Excellence.
- Fostering cross-collaboration among multiple Strategic Business Units (SBUs), partners, and vendors, fostering synergy to optimize team efforts for campaign efficiency.
- Implementing campaign strategies that have yielded positive dispersion for digital marketing initiatives across esteemed FMCG and auto clients.
- Deep comprehension of financial drivers and adept alignment with client objectives and internal organizational goals.
- Delivering marketing successes for a diverse array of Fortune 500 brands, including Maruti Suzuki, Hero Motocorp, Eureka Forbes, Dabur, Microsoft, Nestle, Metlife, Samsung,, AMD, Fritolays, Nokia, ITC, and Airtel.

My journey underscores a relentless pursuit of driving impactful results for globally recognized brands while constantly pushing the boundaries of innovation in the ever-evolving digital landscape.