With over 22 years of business expertise in digital marketing and branding, I've honed my skills in driving growth and innovation. Currently spearheading Growth Solutions at Performics within Publicis Groupe, I thrive on merging technology and creativity in both offline and digital marketing realms, leveraging a data-driven approach.

Throughout my career, I've worked across different facets of advertising and media.

- Established robust media practices, including the setup of large search and analytics Centers of Excellence.
- Fostering cross-collaboration among multiple Strategic Business Units (SBUs), partners, and vendors, fostering synergy to optimize team efforts for campaign efficiency.
- Implementing campaign strategies that have yielded positive dispersion for digital marketing initiatives across esteemed FMCG and auto clients.
- Deep comprehension of financial drivers and adept alignment with client objectives and internal organizational goals.
- Delivering marketing successes for a diverse array of Fortune 500 brands, including Maruti Suzuki, Hero Motocorp, Eureka Forbes, Dabur, Microsoft, Nestle, Metlife, Samsung, Makemytrip.com, AMD, Fritolays, Nokia, ITC, and Airtel.

My journey underscores a relentless pursuit of driving impactful results for globally recognized brands while constantly pushing the boundaries of innovation in the ever-evolving digital landscape.