Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Thursday, October 5, 2023

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Welcome Address: 5 AI Debates: MMA Global Asked Companies What They Think

2:00 PM - 2:15 PM
Moneka Khurana, Country Head & BOD Member - MMA Global India, MMA Global India
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2:15 PM - 2:25 PM

Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.

Rohit Dadwal , MMA Board Member and Managing Director APAC, MMA APAC
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2:30 PM - 2:50 PM

Left-brained marketer vs. right-brained marketer is the common debate in marketing but here at Unplugged, we want to move the ‘vs’ to intelligent conversations & insightful - often fun - discussions between our top category shortlisted at SMARTIES India and our facilitator. Between showcasing the secret sauce behind their campaigns, these nominees will talk about marketing channels, data, and analytics.

Categories Covered:

  • Product and/or Service Launch
  • Customer Journey Marketing - Lead Generation / CRM
  • Cross Digital Media Marketing
  • Brand Experience
  • Omnichannel Marketing
Rati Mehra, Senior Associate Director - Sales & Global Lead - Newton, MAAS Platform
Kanika Bhatia, Associate Director - Brand Planning, Performics
Sameer Jain, VP & Head D2C - Ecommerce, Max Life Insurance
Rajit Desai, Sr Vice President – Client Leadership, Mindshare
Sejal Lodaya, General Manager, Wavemaker

Moderator:

Saurabh Parmar, Fractional CMO/ Growth Head & Conducts Corporate Workshops,
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2:50 PM - 3:00 PM

Focussing on what the winning campaigns have done right; to further understand the strategies behind the brand’s media planning and content customization. Let’s deep dive into the golden trio of Brands, Media and Content! Let’s see what’s in trend and what’s here to stay!

Kavita Chand, Vice President (Media), South Asia, Insights Division, Kantar
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3:15 PM - 3:45 PM

For the last decade or so, marketers have often been divided into two camps – right-brained and left-brained, and this has often even led to debates. For this edition of SMARTIES Unplugged, we thought of moving this debate to an insightful and even gamified conversation. Shortlisters from top categories at SMARTIES India will come together and talk about their campaigns, insights, and behind-the-scenes sneak peeks.

Categories Covered:

  • Social Media Marketing
  • Customer Journey Marketing - Lead Generation / CRM
  • Creator / Influencer / Celebrity Marketing
  • Cross Digital Media Marketing
  • Real-Time Marketing
Sonal Pawaskar, Associate Business Director - Digital Planning, OMD
Sumitabhh Banerjee, Director - Media Planning, Carat
Jyoti Pawar, Deputy General Manager, Madison Media Pinnacle
Ashish Kumar , Client Partner - Digital, Wavemaker

Moderator:

Saurabh Parmar, Fractional CMO/ Growth Head & Conducts Corporate Workshops,
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3:45 PM - 4:15 PM

This interactive discourse will feature notable representatives from Airtel, Madison World, and Hiveminds, who will share their triumphant tales of leveraging deterministic segments using AudiencePro to accomplish top, mid, or bottom-funnel campaign objectives and obtain exceptional outcomes. Let's learn together & bid farewell to probabilistic segmentation!

Saurabh Khanna , VP - Agency Partnerships and Large Client Solutions, Vserv
Prateek Sharma, Growth Product Manager, Airtel
Milan Modi, Business Director, Madison World
Abhishek Upadhya, Vice-President, Digital Innovation & Strategy, Hiveminds

Moderator:

Dippak Khurana, Co-founder & CEO, Vserv
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4:15 PM - 4:30 PM

In today’s VUCA digital world, the blistering pace of change has created increasing challenges for marketers to create brand differentiation and to forge deeper connections with their consumers. Hitherto relegated to the ‘jingle’ or ‘sonic sting’, the use of music has rapidly evolved into the designing of holistic sonic identities for brands, adding a powerful ‘emotive’ dimension to complement the more ‘cognitive’ impact of a visual identity. Rajeev Raja, Founder & Soundsmith, BrandMusiq takes us through the challenges of creating the Mastercard Sonic Brand, sharing a fascinating insight into how modern brands can use a sonic identity, not just for brand recognition, but also to enhance brand immersion and experience.

Rajeev Raja, Founder and Soundsmith, BrandMusiq
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4:30 PM - 5:00 PM

Unlock the power of authentic conversations in online communities by building an army of evangelists who advocate for your brand and amplify its impact. Additionally, discover the proprietary, AI-driven MarTech innovations that help transform consumer insights into actionable strategies that inform your marketing and growth plans.

Tamanna Dhamija, CEO & Co-founder , Convosight
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5:00 PM - 5:30 PM

SMARTIES every year does push the envelope as far as the future of marketing excellence, this year being no different hence the intent is to talk about the elephant in the room and elicit views from our industry experts on the future of marketing excellence on the back of ever evolving trends and technologies that all marketers need to harness and leverage upon.

Vikram Pandey, National Creative Director, Leo Burnett India
Devika Sharma, MMA India Board Member; VP and GM – India, InMobi
Sidharth Singh, Lead – Countline & Gifting Marketing, Mondelez India
Shalini Pillai Banerjee, Head of Consumer Apps Marketing, Google India
Vijay Iyer, MMA India Board Member; Director, Amazon Ads India,
Rohit Dadwal , MMA Board Member and Managing Director APAC, MMA APAC

Moderator:

Saurabh Parmar, Fractional CMO/ Growth Head & Conducts Corporate Workshops,
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7:00 PM - 7:30 PM
Amit Jain, MMA India Board Chair,
Moneka Khurana, Country Head & BOD Member - MMA Global India, MMA Global India
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7:30 PM - 7:45 PM
Prabha Narasimhan, Managing Director & Chief Executive Officer, Colgate-Palmolive (India) Limited.
Sunil Kataria, Chief Executive Officer, Raymond
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