Agenda | MMA Global

Agenda

Delhi | May 21, 2024

9:00 AM onwards

Registration & Refreshments

9:30 AM – 10:00 AM

Be an AI Optimist - Make it Your Intern, Power Tool and Marketing Ally

  • AI is here to make you more powerful, efficient and effective and this is just the beginning. 
  • People with power tools beat those without them. Every leader needs to make it their mandate to unite human and machine intelligence, harness the possibilities and power of AI responsibly, mitigate risks, and maximise benefits.
  • Explore what it takes to co-exist with AI and tap into its full potential. Training, governance and accountability (TGA) are key tenets in this journey of winning with AI.
Country Head & BOD Member
MMA Global India

10:00 AM – 10:20 AM

AI in Marketing: Harnessing the Next Technological Shift for Strategic Advantage

AI in Marketing: Harnessing the Next Technological Shift for Strategic Advantage

AI's rapid ascension is reshaping every facet of businesses, making its integration into marketing strategies indispensable. Key guidance for marketers to reassess their understanding of AI's role in marketing, its broader implications, and its strategic inclusion.  
 

Key Takeaways: 
•  The 5 Big Questions to enable effective AI adoption- Decoding the What/ Why/ When/ Where/ How

MMA India Board Chair; Chairman
Sanofi Consumer Healthcare

10:30 AM – 10:50 AM

Navigating the New Frontier: AI's Profound Impact on Content Dynamics

Assessing Artificial Intelligence (AI) and its role in revolutionizing content creation and consumption by streamlining processes from text generation to video production. With AI-driven automation enhancing efficiency, it simultaneously boosts creativity and output.

Key Takeaways: 

  • Streamlining Content Production Enables Automation of Tasks
  • Learning to collaborate with AI is key
MMA India AI Mentor & Advisor, Managing Partner
SenseAI Ventures

11:00 AM – 11:20 AM

Innovating in the Era of AI

Innovating in the Era of AI

In recent years, the rapid pace of innovation across generative AI technology—including the advent of small language models, the rise of models-as-a-service, and the latest breakthroughs from OpenAI—contributed to its unprecedented, widespread adoption and use. Discover the impact of generative AI on productivity, creativity, and time.

Country Head, Azure, Microsoft India and South Asia
Microsoft

11.20 AM to 11.40 AM

AI is the New electricity - Mould It To Your Needs

AI is the New electricity - Mould It To Your Needs

How can marketers innovate and integrate AI to the fullest? 

Highlights 

  • Discover creative ideas to be inspired, moving towards an innovation mind-set and active integration for your AI in marketing strategy. 
  • AI has been around - we have been more in-touch than we imagine. 
  • AI’s impact spans across industries  
Founder & CEO
PERFORMONKS

11:45 AM – 12:00 PM

The AI Moment in Context & Creative

We all know how AI has been the talk of the town and the buzzword creating a huge noise in the advertising sector. With in-market solutions available for advertisers, AI is bringing a new revolution, tackling challenges and seizing opportunities for enhanced audience engagement & stronger brand recall. Learn how the AI moment is happening in context and creative with advanced custom-built solutions, delivering personalized ad experiences that drive unparalleled results.

Sales Head - India
Silverpush
In Partnership With:

12:00 PM – 12:30 PM

Unlocking Customer Insights and Growth Using AI, for Multi-location Brands

Unlocking Customer Insights and Growth Using AI, for Multi-location Brands

In today's dynamic marketplace, multi-location brands face unique challenges in understanding and catering to their diverse customer base. With AI these brands can revolutionize their marketing strategies by gaining deeper insights into customer behaviour, local preferences, and emerging trends. This panel discussion will bring together leading marketing professionals and AI experts to explore how multi-location brands can leverage AI-driven tools to unlock customer insights and drive sustainable growth.

AVP Marketing
Domino’s India
Head of Digital Marketing
Apollo 247
Head of Digital Marketing
Reckitt
Marketing Head - Consumer PC & Peripherals, India
HP India
Moderator
COO
SingleInterface
In Partnership With:

12:30 PM – 12:50 PM

AI: Era of Performance & Possibility

A session highlighting the various Gen AI features, responsible AI, and how AI enables marketers (Fuel) and what it gives them (Freedom)

MMA India Board Member; Director & Head of Ads Business (India)
Meta

1:00 PM – 2:00 PM

Lunch

2:00 PM – 2:30 PM

Humanity in the Age of AI

Humanity in the Age of AI

MMA India Board Member; Chief Executive Officer of the Good Brands Co
Ex Good Glamm Group
World Renowned Comedian & Executive Coach

2:30 PM – 2:50 PM

Intelligent Effectiveness: Measuring the ROI of AI on Optimisation & Personalisation

Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

2:50 PM – 3:10 PM

Marketing In The Age Of AI: Inspire, Innovate, Integrate.

Marketing In The Age Of AI: Inspire, Innovate, Integrate.

This session will explore the transformative power of AI in marketing, demonstrating how it can personalize customer interactions, automate routine tasks, and bolster data-driven decision-making. Key highlights include:

  • Ethical Imperatives: Emphasizing transparency, addressing biases, and protecting customer privacy during AI implementations.
  • Innovative Applications: Examining AI's role in content creation, social media, CRM, and targeted advertising to enhance marketing strategies.
  • Integration and Synergy: Discussing the integration of AI tools into marketing stacks in collaboration with IT, revealing how AI’s analytical strengths can be harmoniously combined with human creativity and intuition.
Chief Marketing Officer & CBO - Corporate
MakeMyTrip

3:10 PM – 3:20 PM

Gen AI: The Next Technology SuperCycle

Gen AI: The Next Technology SuperCycle

Generative AI. It's the technology that's not just changing industries, it's creating them. A seismic shift that's more than a trend—it's the next supercycle. This session is an attempt to give you foresight, to ride this wave.

Founder
Tagglabs

3:20 PM – 4:00 PM

Its Higher than the 7 Summits

Its Higher than the 7 Summits

Higher Than the Seven Summits : Padma Shri Awardee Ajeet Bajaj will share his passion for the great outdoors and how he was inspired by Sir Edmund Hillary, following two rafting trips down the Ganges River with the legendary mountaineer. He will recount his experiences and lessons learned from some of the wildest adventures on the planet, including rafting down some of the most untamed rivers in the world, skiing to the geographical North and South Poles, traversing the Greenland icecap on skis, and climbing the "Seven Summits"—the highest mountain on every continent as a daughter father team, with his daughter Deeya.

Padma Shri Awardee, Managing Director
Snow Leopard Adventures Pvt Ltd.

4:00 PM – 4:20 PM

Coffee Break

4:20 PM – 4:30 PM

Report Launch: Modern Marketing Reckoner 2024: Winning With AI

Report Launch: Modern Marketing Reckoner 2024: Winning With AI

Witness first-hand the premier unveil of MMA Global India & GroupM's annual report, better known as the MMR. 

Key Takeaways:

  • Unlock AI's Full Spectrum: Discover how AI is revolutionizing every aspect of marketing, from new product development to dynamic promotions, providing a comprehensive 360-degree view of leveraging AI for competitive advantage.
  • Strategic Insights Across the 4Ps: Dive into detailed strategies and practical applications of AI across the four critical pillars of marketing—Product, Price, Place, and Promotions—illustrated with real-world examples from across the marketing ecosystem.
  • Exclusive Expert Perspectives: Gain privileged access to pioneering insights developed through the collective expertise of MMA Global India’s chair, board, members, AI Advisory, GroupM leadership and MMA & GroupM's collaborative network of the industry's top innovators.
  • Empowerment Through Innovation: Learn how the 2024 Modern Marketing Reckoner equips marketers to not only adopt AI but to master it, driving substantial business growth and setting new benchmarks in marketing excellence.
    Chief Strategy Officer, South Asia
    GroupM
    Country Head & BOD Member
    MMA Global India
    CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
    MMA Global Asia Pacific

    4:30 PM – 5:00 PM

    Winning With AI: Mastering the 4Ps of Marketing in the AI Era

    Winning With AI: Mastering the 4Ps of Marketing in the AI Era

    Join us for a dynamic panel discussion where we decode the transformative influence of AI across marketing's four key pillars. Our panel, featuring contributing authors and decision-makers from brands, agencies, and tech sectors, will explore groundbreaking AI strategies and real-world applications highlighted in the 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner. Discover how AI is reshaping marketing, not merely as a tool but as a crucial driver of innovation and growth, and learn how this comprehensive guide is empowering marketers to harness AI’s potential effectively, pushing widespread adoption and driving incremental value across the industry.

    MMA India Board Member; Head: Ads
    Disney+ Hotstar
    AI & Growth Marketing Lead, India
    HP Inc
    MMA India Board Member; Director & Executive Vice President, Strategy, Marketing & Communication
    Nestle, India
    Head of Business - Beauty
    House of Masaba
    Chief Strategy Officer, South Asia
    GroupM
    Country Head & BOD Member
    MMA Global India
    Moderator
    Executive Editor
    Afaqs

    5:15 PM – 5:45 PM

    New Age Trends in Programmatic Advertising with AI

    New Age Trends in Programmatic Advertising with AI

    This session will explore the integration of AI in enhancing ad technologies, delve into AI's roles, such as in real-time bidding, audience targeting, and ad performance optimization, supplemented by case studies.

    Key takeaways:
    • Learn how AI is enhancing programmatic advertising's ability to deliver hyper-personalized messages by analyzing real-time user data and behaviors.
    • Explore how AI-driven algorithms optimize ad bidding, placement, and performance for maximized ROI in programmatic campaigns.
    • Understand how AI is being used to detect fraudulent activity and ensure ads are placed in brand-safe environments.
    • Discover the power of AI analytics in providing deep insights into campaign performance, helping advertisers fine-tune strategies and improve future results.
    • Examine new ad formats and channels that AI is enabling in programmatic advertising, from dynamic creative optimization to connected TV and voice assistants.

    Head of Media
    Dabur India Limited
    Country Head, India
    Xapads Media
    CMO
    Perfetti Van Melle India
    Head - Ad Sales
    Amazon Ads India
    Country Head - India
    Hybrid
    Moderator
    SVP, Growth Solutions
    Performics

    Our Partners