A Master Class on Cost Per Visit from GroundTruth and the MMA
Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.
That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.
The paper will show you how major retailers – including a home improvement chain and a QSR -- are using CPV. You’ll also learn how this use of location data isn’t just about targeting customers in-store, but also about uncovering insights that can help drive your business. Location is showing its worth as a core dataset for many marketers. This Master Class paper helps explain why.