The Internet of Things: A Guidance Report on Consumer-Facing Connected Objects | MMA
The Internet of Things: A Guidance Report on Consumer-Facing Connected Objects
Release Date: 
May, 2017
File Size: 
3.84 MB

With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.

For marketers like ourselves, this instantly expands our worldview, capabilities, and opportunities. With this in mind, the MMA, the Internet of Things Incubation Council and the members of the IoT Connected Objects Working Group are proud to release our new Internet of Things Guidance Report. This introductory whitepaper will provide brands, retailers, and agencies a baseline understanding of the opportunities created by the IoT. Companies that jump into the Internet of Things now will quickly gain a competitive advantage over their peers – increasing customer satisfaction and product adoption, while streamlining business operations with new, actionable data. Read the report and get to work on your organization’s IoT strategy today.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.