The Future Of Messaging: How Companies Should Prepare For The Next-Generation Of Messaging | MMA Global

The Future Of Messaging: How Companies Should Prepare For The Next-Generation Of Messaging

Tuesday, May 18, 2021 - 11:00am to 11:45am EDT

Watch the Webinar:

With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:

  • Understanding the strengths and benefits of Rich Communication Services (RCS) and over-the-top (OTT) messaging applications like WhatsApp, Viber and Facebook Messenger
  • How to create immersive 24/7/365 brand experiences and
  • See how these channels will herald a new era of message-based mobile commerce supported by bots and AI
Speakers: 
Global VP, Client Services
Sinch
Vice President and Principal Analyst
Forrester Research
VP of Growth and AI
iFood
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