PEPSI (Aerodeon Turkey) | MMA Global

PEPSI (Aerodeon Turkey)

November 15, 2005

Brand: PEPSI
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />Company:  Aerodeon Turkey

The Challenge:
The competition in soft drinks market has increased a great deal with the stepping in of new local competitors.  So, Pepsi went for a ground shaking campaign with fabulous prizes such as three BMW 3.18 Cabrios, thirty Vespa ET4 150s and hundreds of bicycles.

The Solution:
Pepsi supported the campaign with all media channels. The unique codes were printed under the caps and pull tabs. By texting in the codes, every consumer acquired the right to get in the periodical draws. 

One of the most attractive aspects of the campaign was instant-win free airtime and SMS counters, which immediately captured the attention of a certain target audience group, aged 18-34.

The Impact:
The campaign has reached one of the most intense participation rates in mobile marketing history. 

As in every mobile marketing campaign Aerodeon <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Turkey runs, Pepsi was also provided with real-time reports.