Vivek is the Managing Partner of Media Futures Group (MFG) for India & South East Asia at EssenceMediacom. MFG is a global bespoke agency solution for Google. He has previously held significant positions at WPP and Omnicom Media Group, managing high-profile clients such as Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. In his most recent role at GroupM’s Mindshare, he led the consulting, data, analytics, and technology practice, earning numerous accolades.