Traci Spiegelman, Global Media Director at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy and driving consistency across the world as it relates to KPIs and Measurement. Traci has worked both agency side and brand side in her 15 years in the business. Working across several categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies. She currently spends most of her time at Mastercard guiding seamless execution and integrations, enabling a solid planning foundation, and growing the collective media knowledge of the organization.