Thong Pham | MMA
Thong Pham
Chief Marketing Officer
Lazada Vietnam

He is responsible for the company's brand, communications and corporate responsibility strategies, sales enablement, and marketing’s strategic impact on business.

He earned a bachelor of Business Management from University of Economics Ho Chi Minh City. He began his career at The Nielsen Company. After that, he had spent three years in Branding position at big companies in FMCG as: Vinamilk and P&G.

In 2012 till now, he started a start-up of Furniture Ecommerce as co-founder, invested by 5desire Incubator. His passion for this job to be expressed

as “My job here is to create some jobs and joy”.

In March 2015, he joined Lazada,
enthusiasm, he was on duty various roles as Head of Campaign, PR and Branding and Retail Partnership and Head of Online Marketing. It was an opportunity for him to show his management ability as well as his strong

with a dedication and

expertise. By experienced and gained good insights in various roles in Marketing Department, since June 2016 till now, he has held the Chief Marketing Officer role, becoming the person who plays an extremely important role in developing Lazada’s image, positioning Lazada’s brand and enhancing Lazada’s reputation as a trustworthy online shopping platform to Vietnam consumer.