Ritesh is the CDO at Ceat Ltd. and responsible for driving digital led transformation in the areas of customer & channel experience, smart products, smart manufacturing and improving the digital maturity of the organization. Ritesh has over 21 years of proven industry & consulting experience in manufacturing industry with high focus on automotive industry. His experience includes digital strategy, business development, complex program management, large scale transformations, thought leadership, solution development (innovation), & business process re-engineering. Leadership skills include mentoring team members, firm building, managing cross functional, multi-cultural environments. Ritesh is a thought leader in auto retail and customer experience management.