Nishant is a knowledgeable digital marketing expert, holding a breadth of experience in advertising, PR, journalism, content and brand marketing. He has a track record of setting and attaining sales goals for different industries, having worked with some prominent organisations such as Sony, Nokia, Ford, Times of India, India Today, Bajaj Finserv, Pearson and Pearl Academy. With this wealth of knowledge under his belt, he has acquired an insight into consumer behaviour for the physical world.

A former branding and public relations professional, he started with JWT (now Wunderman Thompson) and Perfect Relations before moving into the journalism world, where he established himself as a leading consumer technology writer, going on to co-host shows on AajTak and India Today on the same beat. As one of the first few journalists in the country trained in MoJo (mobile journalism), he was also a member of the team that launched India Today's social media presence.

A strong advocate of content, Nishant also established a content marketing function at a leading digital agency. The past few years have seen him develop into a demand function head, responsible for generating digital demand, mapping consumer journeys, managing contact centers, and optimizing digital portals. Digital strategies that are ROAS-backed and drive persistent growth are his passion. Currently he heads the digital marketing function at Narayana Health.