Julian Griessl | MMA
Julian Griessl
Director Marketing Digital
McDonald’s Deutschland LLC

Working more than 13 years within customer experience business and data driven marketing, Julian has extensive know how in the conception and implementation of different CRM & Loyalty programs tailored to corporate strategies. He has  worked with leading CRM programs such as PAYBACK, Miles&More, BahnCard and Douglas Beauty Card. His experience ranges from functional conception of omni-channel programs, elaboration of corresponding organizational processes, down to technical implementation and execution across various channels, including mobile, online and in-store. Since 2019, Julian is Director for Digital Marketing at McDonalds Germany where he is responsible for mobile marketing and personalized omni-channel communication.