John Webster | MMA Global
John Webster
Product Marketing Manager, The Weather Company
IBM
John Webster is responsible for Product Marketing in the US for the world’s most downloaded weather app – The Weather Channel. In his current role he is responsible for optimizing the customer acquisition flow for the category-leading app including app store optimization and product marketing strategies. Prior to his role at The Weather Company, an IBM Business, John led mobile product marketing for YP.com where he was responsible for user acquisition, engagement, and retention.