As VP Marketing & Communications for Mastercard in Central Europe Jessica Claar is responsible for leading the brands marketing and communications into the digital era. Jessica is a main driver of Mastercard’s multi-platform marketing strategy, advertising innovation, optimizing processes and introducing new technologies with a strong focus on digital advertising. Jessica has been with Mastercard for 5 years. She spent the last two years on an assignment in Stockholm to lead the Nordic and Baltic Marketing team. Prior to Mastercard Jessica worked in the automobile industry and has lived in 8 countries in the past 15 years of her career. She is a true cosmopolite, loves to challenge the status quo and a strong supporter of #womenintech. In addition to her position at Mastercard she is a frequent speaker at congresses and events.