Geetika Mehta is the current Managing Director of NIVEA India, bringing a wealth of experience and expertise to steer the brand toward becoming a leading name in the skincare industry. She has a proven track record of developing and nurturing small businesses as well as leading growth for large corporations, resulting in increased profitability and turnaround. She was featured in The Economic Times' 40 under Forty list of India's Top Young Business Leaders and IMPACT’s 50 Most Influential Women 2022. She was recognized by ET Prime Women Leadership Awards 2023 as DEI Ally of the Year. Geetika has been a contributor in various industry bodies – FICCI, CII, AMCHAM. She has also been driving the agenda on Sustainability in key industry forums.
Geetika's extensive experience and strategic vision align seamlessly with NIVEA India's commitment to providing consumers with superior product quality in line with its care proposition. Before joining NIVEA India, Geetika served as the Managing Director at Hershey India for 2.5 years, where she deepened the company's presence in the fast-growing Indian chocolate market. Meanwhile, Geetika's illustrious 18-year journey at Hindustan Unilever Limited equipped her with diverse experience in commercial and consumer marketing within HUL. She handled increasing responsibilities in Foods and Homecare across various markets, contributing to market-leading results on both the top and bottom lines. Geetika also served as the General Manager for Unilever's Home & Hygiene business and was on the board of directors for Toilet Board Coalition (TBC) India Chapter, addressing the global sanitation crisis.
Her leadership has always put the emphasis on diversity and inclusion, with a significant increase in the representation of women in leadership roles. As the newly appointed Managing Director of NIVEA India, Geetika aims to bring the same values on board while driving innovation, enhance customer experiences, and solidify NIVEA's position as the skincare brand of choice for millions of Indians. Her vision and expertise promise to usher in an era of leadership that aligns with the brand's core values of trust, care, quality, courage, and simplicity.
Geetika is an alumnus of prestigious educational institutions such as Sriram College of Commerce, Delhi and the Indian Institute of Management, Ahmedabad. On the personal front, her interests include being an avid reader, traveller, marathon runner, and foodie.
Recent News Articles:
• Geetika Mehta from Hershey joins Nivea India as its MD – The Economic Times
• Nivea India appoints Geetika Mehta as new Managing Director – ET BrandEquity
• Geetika Mehta joins Nivea as MD - Mint
• Nivea India appoints Geetika Mehta as its new Managing Director- Business Standard