Geetika Mehta is the Managing Director of Hershey India. She has a proven track record of developing and nurturing small businesses as well as leading growth for large corporations, resulting in increased profitability and turnaround. She was featured in The Economic Times' 40 under Forty list of India's Top Young Business Leaders. Prior to Hershey, Geetika has over 18 years of experience at Hindustan Unilever where she handled increasing responsibilities of commercial and consumer marketing within HUL. She has experience in Foods and Homecare in diverse markets including South Asia, Thailand, Brazil, and South Africa. She was previously the General Manager for Unilever's Home & Hygiene business, where she delivered market-leading results on both the top and bottom lines and helped to position the category for long-term growth. She was also on the board of directors for Toilet Board Coalition (TBC) India Chapter. TBC is a business-led collaboration with the goal of addressing the global sanitation crisis by accelerating the sanitation economy. Geetika is an alumnus of prestigious educational institutions such as Sriram College of Commerce, Delhi and the Indian Institute of Management, Ahmedabad. On the personal front, her interests include being an avid reader, traveller, marathon runner, and foodie