Ellen Roberson | MMA Global

Ellen Roberson

Ellen Roberson
VP Strategic Partnerships

As Vice President of Strategic Partnerships and Carrier Relations at 3C, Ellen is responsible for developing, growing and managing strategic relationships within the wireless industry, and is directly responsible for the financial and strategic success of these business relationships. In her role, Ellen works to develop relationship-specific business strategies, models and pricing. She works across a variety of stakeholder groups internally, and externally with the carriers, key industry associations such as CTIA and MMA, key developer programs, 3C connectivity partners and partner alliances.

Ellen is a well-respected mobile industry veteran with over 25 years of experience. She has had hands on experience in the start-up of six different wireless companies throughout the US and abroad. Before joining 3C in 2011, she served for 5 years as the Director of Mobile Commerce at AT&T Mobility. Ellen was responsible for managing AT&T’s exploration into mobile payments and next generation mobile marketing. She also managed AT&T’s content distribution business, including the distribution of apps through Android Market, Microsoft Marketplace and BlackBerry AppWorld.  Under Ellen’s leadership, AT&T was recognized as one of the most progressive carriers in reducing friction and enabling mobile marketing services for world-class brands.