Over 17 years of expertise in Brand and Marketing Strategy across diverse industries—including FMCG, Mobile Electronics, Telecommunications, Advertising, Startups, and Digital Banking—contributed to the success of renowned organizations such as Nutrifood Indonesia, Samsung Indonesia, Indosat Ooredoo, Leo Burnett, and DBS Indonesia.

The versatile skill set & a proven track record in Brand Marketing Strategy, Digital Marketing Strategy, and Creative Strategy currently given a role to drive Brand Creative Marketing Strategy and spearheading Digital Marketing enablement at PT Kino Indonesia Tbk.

Consistently delivered impactful strategies that foster growth and innovation guided by a deep understanding of consumer insights, market trends, and data-driven decision-making.