With more than 13+ years of experience across E-Commerce, Digital and Consumer Internet space having worked with companies such as Wavemaker (GroupM), Snapdeal, Aviva India. He has set-up and currently heads the ecommerce practice at Wavemaker, India leading a team of 30+ commerce specialists working with brands in the areas of commerce strategy, commerce content and commerce/retail media. He has been instrumental in setting up the commerce practice with specialist verticals across 3p, d2c and emerging channels developing end to end planning and activation capabilities for brands.

He brings extensive knowledge & experience within the ecommerce ecosystem having worked in roles across category management, strategy & partnerships and performance media. Owing to the extensive experience he was recognised as part of the 40under40 digital professionals in India by Exchange4media in 2022.