Chaaya Baradhwaaj is the founder-managing director of BC Web Wise, one of India’s most admired independent digital agencies that features amongst the top ten agencies in the country. In February 2019 , New York headquartered DesignRush.com a B2B marketplace ranked BC Web Wise amongst the top 25 most creative agencies in the world!
Winner of several national and international recognitions, the first award that got the world to notice bcwebwise was the MSN India Cannes Cyber Lion for a Xerox banner advertisement in 2005. Her agency’s creation of the social networking platform for shampoo brand Sunsilk way back in 2006, the Sunsilk Gang of Girls initiative, attracted over half a million girls within six months and became the first community portal of scale in the country. The campaign was a huge success and the agency went on to replicate the model in nine other countries for Unilever.
Chaaya has independently spearheaded the growth chart of BC Web Wise ever since she founded it in 2000.
She has been the first Indian from the digital media fraternity to be invited in International advertising festivals as a Jury Member such as the New York Ad Fest and Spikes Asia.
In India she has been on the jury of the Advertising Agencies Association of India’s Goa AdFest since the early years of digital advertising in India, 2005.
With almost 2-decades in the digital marketing space as an entrepreneur, she brings to the table her rich and varied experience with over 450 clients, and over 7500 digital projects that BC Web Wise has managed till date.
Armed with a previous experience of almost a decade as a business journalist primarily with the India Today Group’s Business Today magazine, Chaaya has an astute sense of what’s next, what’s now, and what’s the gap that needs to be filled, consistently across the digital advertising and business spectrum.
Which is why, despite being an Independent home-grown digital agency BC Web Wise, is flourishing in this space, delivering world-class solutions and serves a respectable roster of clients.
Being a mentor, a dependable and dynamic leader, and trusted advisor are some of the roles that Chaaya plays as the founder of the agency to all her employees and clients.